CIPO unveils our new name and brand, ImmUnity Canada

by Whitney

As we celebrate our 25th anniversary, we are thrilled to announce that the Canadian Immunodeficiencies Patient Organization (CIPO) is rebranding to ImmUnity Canada

What to expect:

  • Updates to our name and brand will roll out over the coming weeks.
  • There will be no changes to the quality of services and programs we provide.
  • We will continue to serve the immunodeficiency community across Canada.

While our name and look are changing, our purpose is still the same. Every day, we work to empower Canadians impacted by immunodeficiency disorders to live well through education, support, advocacy, community-building and research. We are excited about the possibilities that the ImmUnity Canada brand will bring to our organization and for you.

 

 

How did we get here?

Our former name is a mouthful, hard to remember, and we have often been confused with the Canadian Intellectual Property Office. In today’s connected world, we want to make it easier to communicate and reach as many people as we can. 

We went through an extensive rebranding process over the past year on our quest to find the perfect name and look to represent our organization, and we are so proud of the results. 

ImmUnity Canada speaks directly to our cause, the region and people we serve, and our values of community, inclusiveness and empowerment. Primary immunodeficiency disorders are rare, and it can be hard to create meaningful change for individual disorders. When we work together in unity, our voices are louder, and we are better able to advocate for our members and ourselves. 

Our new brand identity has also been designed with our community and our future in mind. The ImmUnity Canada logo is comprised of a symbol and wordmark. The abstract symbol is inspired by the structure of DNA, the frequency of life, and the emotional highs and lows of those living with PI. Our lowercase wordmark is welcoming and friendly, but the serif font maintains professionalism. Added emphasis is placed on “unity” to remind us of our strength as a collective. 

Perhaps the most exciting aspect of our new brand is the vibrant colour palette. These colours remind us of the strength, resilience and joy that can be found in the everyday. Orange provides emotional strength and warmth; it’s uplifting and symbolizes optimism. Purple represents individualism and ambiguity among primary immunodeficiency disorders.

CIPO started modestly as a volunteer-run organization with patients and families nationwide giving their time to educate others and promote awareness of primary immunodeficiencies. Today, our volunteers and members continue to be the lifeblood of our organization and community.

From the beginning, one message rings louder than the rest; you are not alone.


About the Author


Whitney